Designed to present this sector and its activities (the educational trail, online cabin rentals, walks, picnic spots) as well as its e-commerce service, the site was officially launched mid-February 2021. A self-service point of sale is now open 7 days a week. This innovative project was realized in collaboration with a working group of the Micro MBA in management from Romandie formation.
The city of Pully has 131 hectares of forest, 103 of which are communal property, representing 22% of the surface area of the district. They produce about 900m3 of wood annually that the city uses to heat buildings, build furniture and also by selling firewood. In order to make transactions more convenient for buyers, a self-service wood purchase point near the forest shed on the Route du Stand in Pully has been set up. An e-shop finalizes this new system which tends to encourage the population to consume local wood and to better know the exceptional forest environment from which Pully benefits. Previously, the sales process required the customer to go to the forest shed on Thursday evening to take possession of orders, beforehand placed by telephone.
This new innovative service is part of the "smart" approach initiated by the City of Pully in 2018, an approach that seeks to use new technologies to improve the lives of the population and the work of administrative employees. In the same effort, a visual identity was created for Pully's forests. The team of foresters proposed the robin, the emblematic bird of our forests, as an emblem. The Lausanne-based graphic design firm Enzed, a long-time partner of the City, was able to propose a logo and a graphic line inspired by this animal.